The Flex Print Billboard Polo is a deliberation of the late-stage capitalistic tendencies that have to led mass commodification of absurdities. Flex printed patches of a fruit shop banner are hand aligned and stitched on an oversized polo.
In Hindi, the print on the billboard reads “Almost Gods Fruit Shop. All kinds of fruits available. Address: End of the World.” The banner printed on the patches is an amended design of the banner as seen above the street fruit shop near our studio in New Delhi, India.